content promotion101

Get More Facebook Likes Without Begging For It In 2020

Do you post any of the following captions on Facebook?

Hi guys! Please like my song.

Please follow me on YouTube and like my content.

Let us support each other, like my song, and I will like yours.

Sounds familiar? Although it doesn’t necessarily mean that it’s the wrong way of marketing your music online, it isn’t the best.

You see, it sounds more like begging, and I believe there are better and dignified ways to promote your stuff or your music online.

Your goals by the end of this post are:

So, if you want to know how to start promoting your music and other content formats properly, let’s get started.

Support A Friend and Get More Facebook Likes Myth

get more facebook likes

Almost every budding artist who just started to learn how to use the internet and social media to promote their content falls into the trap of begging for likes and follows without them realizing it.

I know it because I used to do it myself until I realized that people are starting to get annoyed with what I was doing.

The Empathy Turned Begging Marketing Strategy

On the surface, there seems to be nothing wrong with this post, but if we take a closer look, we can learn a thing or two from it.

Although there is nothing wrong with helping out a friend, it is also not a good formula for building your brand. I am referring to the approach where you knock on everyone’s conscience that it is their duty as friends to support you or your business.

Here are some good practices you can implement when you are sharing your content online and building your followers.

Value of Content First Before Asking For Likes and Subscriptions

It’s pretty annoying when someone is asking for likes and subscriptions while their video, article, or whatever content format is not even tolerable at best.

When you are creating content, whether it’s a music video, a vlog, or an article like this one, it should have something of value if you are aiming to get more Facebook likes.

People need to know what they are signing up for. Is it worth their time watching, listening or reading?

It’s your job as content creator to ensure that people get what they want and you deliver more than what you’ve promised them.

Don't Wait To Be An Expert To Start Building Content.

I mentioned above that content should be valuable in whatever format you offer your audience. Most people would then switch to a default mode that says, “I am not an expert in my field.”

That right there, is another reason why most artists don’t grow an audience online.

Do not wait to become the leading expert in your field. You will always be above someone else. The truth is that the knowledge you impart will always find its way to someone who needs it.

Whatever you have right now, start with it, but do remember to add value as much as you can.

How To Add Value To Your Content?

Valuable content is any piece of content that contains information that your audience cannot get somewhere else.

It does not have to be original, because you can create a recording of your version of someone else’s song – it’s called a cover version.

You just need to add your sound, your touch, and perspective to a particular topic or song to make it valuable.

Here are some ideas that can give you insights into what valuable contents are and help you get more Facebook likes.

Educate People With Your Content

Now, more than ever before, people use the internet to learn something new. Whether they want to learn how to cook, play basketball, or produce music, they are looking for content that can help them.

My entire website is a music education site that provides education for those who want to learn how to write songs and produce their music.

My content is valuable for certain people who are looking to be educated in these areas. I created a video and wrote an article on this topic to inform people who want to produce music at home.

An example of a post that educates is this article I created about a complete guide if you want setup your home recording studio.

Provides Answers To Questions

Every day people are using the internet to find answers to their questions. If you can provide solutions to their inquiries, they will want to watch or read your content. This is one of the best ways to get more Facebook likes.

It’s a powerful way to make someone become a subscriber because you have given them valuable information to something they are looking for.

It’s much like educating people with your content, but answering questions is a more specific, more targeted approach.

If you want to educate people, it tends to call upon the general audience who may have come across your video or your post.

Whereas, if you answer a specific question, you narrow down your target audience. For example, this post that I wrote for people who are judging a singing competition. I provide answers to people who are asking how exactly do you judge a singing competition.

Offer A Step by Step Solution To A Problem

Another way to attract people to like your post is to offer a solution to their problem. It’s almost the same approach as providing an answer to someone’s question.

The significant difference in this approach is that you offer a step by step process to solve the problem that people have.

This falls into the category of tutorials and guides. 

Make Your Content Engaging or Entertaining

The attention span is very short these days, and it will only grow shorter as more content is readily available online.

If you want to get followers and subscribers, make sure that whatever you post online should be very entertaining or engaging.

Some people want to be entertained while some want to learn. However they want to consume content online, you need to make your content entertaining. Doing so will ensure you get more Facebook likes.

You can do that in many ways, like creating a catchy intro, making memes, or whatever strategy you know that works. Do not be scared to experiment until you get to a point where your contents are entertaining.

Be Relevant and Informative

Never waste people’s time. This is where a lot of content creators fail. Time is something that you cannot take back once you give it away.

Have you ever watched a video so bad that you regretted watching it, and it felt like you wasted a few minutes of your life?

Do not scam people by writing an exciting title, and your content is irrelevant. That is called click-baiting, and people hate that.

When people offer their time to watch, listen, or read your content, it means that they value your substance. It would be an insult to their time spent if you are not relevant or informative.

One example I do to let people know I value their time spent on my website, and all my content is offering them this beautifully created eBook.

Your Title Says It All

The quote is from a marketing legend known for his amazing headlines that attract readers.

Remember to write amazing or, at the very least, attractive headlines. Today, people are bombarded with a ton of content online, and you need to find ways to make your content stand out.

An engaging headline can make all the difference. Let me show you.

Let’s say you’ve created a video tutorial on how to record your vocals. Which of the two headlines below do you think will get more attention? Which of them will get more Facebook likes?

Headline number two will win the competition every day of the week!

The second headline uses power words that trigger or call upon the emotion of your reader. 

Using words like ultimate and commercial radio quality makes all the difference.

Someone searching a guide for recording vocals online would most probably choose to click on the second headline.

Does that mean the first headline won’t get any attention? No! It will get attention, but it will get way too less attention than the second headline.

Audio Is King For Podcast and Video Content Makers

The vast majority of new content makers do not know this concept, but this will make or break your videos or podcast.

Remember, people can forgive the wrong camera angle or frame, especially when the content creator is starting and doesn’t know much about videography.

People can tolerate that as long as the content is engaging and valuable.

But, people can never forgive a poorly recorded audio. Whether you are podcasting or making music videos, never sacrifice audio quality. People can’t tolerate poor sound.

Convince People Instead of
Begging For Likes

Now that we know the importance of value-added content and why it matters, it’s time that you learn to convince people to like your content instead of begging for their likes.

Why?

  • Convincing them is suitable for brand building.

  • People buy something at the store because they have made up their minds, and all their barriers are broken down. They happily give up their money because of that item.

  • The same is true, with online content on YouTube, Facebook, and other social media platforms.

  • If your video is fantastic, you do not need to beg them to subscribe. They will happily do it for you.

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Not Everyone Will Like It So Chill and Keep Going

If you want to get more Facebook likes then start thinking like it’s building a business in the real world. It takes time, effort, and for some, even money.

Each time you publish a music video, a podcast, or an article, not everyone will like it. Heck, not everyone will watch, listen, or read it either.

So do not obsess yourself with the number and the analytics, instead, keep going with the intention to publish content so that you could help or entertain someone out there.

But do remember always to make better content each time you publish.

Understanding The Facebook Algorithm

If you haven’t noticed it yet, Facebook tracks user behavior. There are algorithm behaviors you need to watch to get more Facebook likes.

When you do not interact with certain people on Facebook, they don’t show on your news feed.

When you don’t like a particular video or a specific ad on Facebook and skip or close it, Facebook remembers that and avoids showing you those ads.

If you post a music video online, and you tag people who aren’t interested in music, Facebook remembers that behavior.

Your understanding of the algorithm is essential with your content promotion. Knowing who to target and how to target your audience is as crucial as planning your next music video.

Does That Mean I Need To Stop Asking For Likes?

Heck NO! It only means you need to start sharing your content with the relevant people who will be interested in your content. Not everyone on your Facebook friend list will take an interest in your post.

It may be a smaller number of fans, but they will more likely engage. Meaning, you will have a higher conversion rate because you’ve reached the right people.

Now, these people will more likely want to share your content because it’s within their interest. Think about it, if you’ve targeted ten people who are interested in your content and those 10 share them on their social profiles, your content reach multiplies even more and you get more Facebook likes.

That’s why we call it Social Networking.

The Best Way To Ask For Likes

Instead of simply asking your friends to like your page, tell them to engage or react to your post. Leave a comment or share the content.

A kind reminder, if you have already done the initial requirements of how to make value-added content, asking for friends to engage won’t be that hard anymore.

The more interaction you get with your small targeted audience will slowly bring your content to a broader audience.

Tips to earn money with music

6 Fantastic Ways To Make Money With Your Music Online

We are all suffering; the economy is changing and shifting to a new phase. A large number of businesses are now turning their attention to doing things online. We need to lean how to make money with your music online.

For musicians around the globe, the same can be considered true. If you are affected by our current situation, then you need to find the alternatives available online for your music.

Warning! A Friendly Reminder

We won’t be talking about a quick-rich scheme here. Far from it! Remember the following before watching this entire video.

Proper Mindset

I need you to know that if something is too good to be true, it probably is not true at all. Nothing happens overnight. You are not going to sleep and wake up with lots of money raining over your head.

Commitment

You also need to commit yourself to do the things I will be sharing with you if you want to make them work. If you will start working on any of the ideas mentioned in this article, make sure to finish them and commit to it.

Offer Value

Most of the things I will be sharing will include offering your music or your music services to people. So remember always to offer the best value you can to ensure that people will patronize your craft.

Build An Audience

It is essential to build your audience online because, more likely than not, they will be the first to watch, recommend, or even purchase your music.

Now that we’ve already taken care of the warnings. 

Let’s make money with your music online and let’s get going!

 

Publish And Sell Your Music

make money with your music online
Image From Statistica

Music Streaming

As of 2019, Music Streaming hit a milestone of epic proportions, which is a trillion streams to close that year. People are consuming audio through online streaming more and more each year. That is something you should be taking advantage of.

Put your music online for streaming and get paid for it!

There are plenty of streaming platforms where you can submit your music. To name a few, that would be

When you publish your music on these platforms, two things happen.

One is you get to publish your music into the world, and people hear it, and it builds your name as you also create an audience. 

Two, each time someone plays or stream your music on platforms like Spotify, you earn a certain amount of money just by letting others hear your music.

Sell Your Content On iTunes

You can also make money online by publishing and selling your music on iTunes. I separated iTunes from our list of digital platforms because it’s not a streaming platform.

People buy your music here, and they get a downloadable copy straight into their phones, mobile devices, or computer.

How Do You Publish On These Stores?

So how exactly do you publish your music on these companies? Well, you can’t! You need a distribution service to do that for you. They are called aggregates, and you pay them a certain so you can publish your music in the stores we’ve mentioned.

I personally use Distrokid

You can also try CD Baby, Tunecore, Ditto Music and other known distributors online.

Sell Stock Music Online

If you are a prolific producer or songwriter and you like to produce tracks, you might want to consider selling stock music.

Audio Jungle and Envato Market

Arguably the most significant source of online stock media items like photos, web graphics, and of course, stock music.

They have a large crowd of buyers looking for a good soundtrack for their project. All you have to do is open an account as a publisher, which is free and upload the best tracks you possibly can produce.

Oh, by the way, Audio Jungle checks your work for approval, and the downside to that is they take quite a while before approving or disapproving your tracks.

On the good side, once your track has been approved, it can sell over and over again as long as people find it to their liking.

Pond 5

Another website or company that does exactly what the audio jungle and Envato does is Pond5. This is also a known source for stock music online, and if you need a place to publish your stock music, you should consider uploading your tracks here.

They also have a screening process if you want to be part of their platform.

 

Open A YouTube Channel

Now let’s talk about YouTube!

I’m pretty sure you’ve already heard people earning money from publishing their music on YouTube. Well, I suggest you start creating your YouTube channel right now and start working.

Remember when I said that this doesn’t happen overnight? Because uploading videos on YouTube is only half of the story. The other half is when you need to work your ass off to be a YouTube partner.

How do you do that?

Well, YouTube needs you to have at least 1,000 subscribers and have at least 4,000 hours of watch time within the past 12 months.

Quite a requirement, right? Well, it’s all worth it once you are in their program because ads will show on your YouTube video, and you get paid when this happens.

So my suggestion is, start working on your YouTube channel if you want to consider using this platform.

Facebook Monetization

The most prominent social media on the planet is also one of the best places where you can get some revenue with your music. But just like Youtube, you need to do some work to make this happen.

Create a Facebook page and start sharing your music or content that is valuable for your followers to consume. That can be your behind the scenes or your music videos or even tutorials. 

You need to do so because Facebook needs you to get to 10,000 followers before you can start monetizing your videos.

So while building that 10,000 armies of followers, you can also share your links from Spotify or iTunes on to your Facebook page. This way, you can generate revenue while slowly trying to get the requirement for Facebook monetization.

You can also connect your website store using Facebook pixel if you have one.

Crowdfunding

Crowd Funding… I have to be honest with you, I have never done much crowdfunding myself, but I did a little digging. I realized that I should include this in my list of ways to earn money with our music online.

Patreon

Patreon allows your fans to support your musical endeavors by pledging a certain amount of money per month in exchange for fun things that you can offer them.

This platform is not only for musicians but for other people with exceptional talents who are creating fantastic content online.

They will take a cut on the pledges you have gathered since you are using their system to do so. Fair enough if you were to ask me. 

Gofundme

Another crowdfunding platform you can try is Go Fund Me.

Think of it like Paypal, but more design to raise funds for a cause. It’s a secure way to generate payments through electronic means or donations. You can create a campaign to tell people what you need, set a goal of how much you hope to raise, and then describe through a story or photos why you need the money.

Teach Or Create A Course Online

Of all the ways on how you can earn money from your music online, my favorite would be teaching. Teaching can come in many ways, like offering a one-on-one lesson online. But I have a better suggestion.

Offer a course or a mini-course online. Before I tell you why it’s a better option than teaching one on one, let us first check 3 of my recommended websites on where you can sell your courses.

Udemy

Udemy is one of the most significant sources of learning materials online in the form of video instructions. If you are a music student looking for a solution to your musical frustrations, go check out udemy and find the course that matches your needs.

But if you want to publish a course about how to play guitar for beginners or how to produce music like a pro, then you can do that in Udemy.

Just check their page on how to publish your course on their website.

Skillshare

One of my personal favorites and go-to websites, when I want to learn something new, is Skillshare. Just like Udemy, you can find high-quality instructions and courses to address your desire to learn something.

You can also publish your course and help others learn while you get paid. Check out their help center if you want to start posting your excellent course on their website.

Lynda or LinkedIn Learning

The third website I’m recommending if you want to publish your teaching material is Lynda which is now also called LinkedIn Learning.

It’s the same with Udemy and Skillshare; you can find excellent courses to help you understand a topic. One good point where Lynda stands out is that they always publish high-quality video instructions on their platform.

They also have a dedicated page to instruct you on how to become a publisher on their website.

Why Create A Course Online?

First, I want to tell you that you don’t have to be an expert to start teaching others. Whatever you are good at will be more than enough to help someone learn it. Someone out there will benefit if you create a course.

That course can be how to play guitar for beginners, how to bake a cake or whatever you are good at.  Any topic you decide to create will eventually make money with your music online.

Here are the reasons why you should consider building a course.

Start To Make Money With Your Music Online Today!

Well, there you have it, folks! We’ve covered some ideas that can help you generate funds at home while enjoying your music.

I strongly suggest you start building your online presence now. We’ve already established the fact that doing any of these things doesn’t happen overnight.

So, the best time to make money with your music online is today!

What do you think of this list? Did you think I missed something or is the list helpful? Let me know in the comments below